Creating a client's creative vision while respecting brand guidelines.

Creating a client's creative vision while respecting brand guidelines.

Today I would like to share a story of my long-time (first) client, Volleyball Alberta. In a previous post, I shared how we collaborated to update their established brand. Since then, I continue to support as their brand advisor and creative for projects as they arise. One of these design projects is their event shirt designs. 

Read More

Pondering Productivity

Pondering Productivity

I don’t know about you, but I find I am inundated with tools, both digital and material, that guarantee I will be more productive which will, of course, lead to serenity, success and that future you, the one that has their life all ‘put together'.

So we dive in, feet first and give these tools a whirl. We do all this without clarity on what works best for us and asking important questions.

Can you define your ‘productive' hours versus ‘busy’ time?
For myself, I have a limited number of weekly daytime hours while my kids are out of the house, and of those, the fact is not all of it is productive. Each one of us has a unique capacity to focus. When are you at your best for the task required?

Read More