Welcome to my world.

Hi, I’m Crystal.

Being part of this family dynamic has taught me how to listen to varying views, account for differing expectations, and bring people together by focusing on common goals.

I started out as a graphic designer and over the last twenty-plus years, I have worked with clients to manage a variety of design projects. Along the way I have been developing my own creative business, so the title ‘graphic designer’ doesn’t really resonate anymore. Descriptions like creative collaborator, design partner, and visual communicator align better. I can’t pick one, but I can tell you, I am that creative you can count on to get things done.

I work with organizations that adjust to the changes their industry throws at them by choosing to take the lead in their own story. They avoid, or at least question, the latest marketing trends, and instead create their own opportunities to account for social and technological changes. 

Resiliency in business and life is necessary for growth and staying relevant.

A born and raised Calgarian (Alberta, Canada), living in a province with an economy based on an energy source that is seeing its demise sooner and sooner. My creative mind doesn’t focus on sticking to what worked in the past, but instead on how we can translate skills and resources in new directions.

So even though I started out focusing on print design, when the digital world evolved, I chose to evolve with it while still embracing the elements of print by marrying them with digital marketing and communication platforms.