This last week has been filled with moving client projects forward as well as tying up this one in particular. The latest was a project with the United Way Chapter of Calgary. I was called in by their Director Communications, whom I worked with a few years back during my University of Calgary days, to help their in-house creative team with a specific special event branding project.
I was tasked with creating the brand and accompanying materials, presentation template for the speakers as well as the event program booklet.
I was excited for the opportunityt to work with my previous colleague and and bring my creative ideas to the table. I created a visual brand and guidelines for the conference as well as created a presentation template for the speakers and also the event program. This was a special conference that was created to bring together the local police and health services sectors to discuss the opioid issue here locally. The intention was to create an engaging event that would encourage everyone to understand the issue from not just the professional viewpoint but also the users and those they affect, family and friends.
When I sat down and worked on my ideas I kept my focus on the event's purpose and had come up with a few different visuals to cue in on. I had the obvious pharmaceutical pill illustration ideas and though my initial idea focused on ripple and domino effects of the crisis. It was the idea that once one falls, the rest are affected and fall as well. An image of dominoes and a hand stopping the further collapse of the pieces had me thinking that this event was the hand. The effort to help the dominoes from falling. It was this explanation that really connected with the clients and they selected the first option to evolve.
I can’t say the end result will win any awards, but that was never the intention. The intention was to create a simple design and feel that was approachable and simple to execute for materials for the event. The colour theme was a choice based on comfort, approachable and some contrast that did not connect with any of the presenting organizations brand colours. This was because it wasn’t about the agencies, it was about the people they were working to help and support.
Using the elements from the logo and colour theme, I created a variety of patterns and used the graphic in supportive ways.
A Powerpoint template was created for the speakers so the event presentation would be consistent. It was important to provide a variety of themes and designs so the speaker could showcase their content.
Working with The United Way Calgary Chapter was an honour and treat. The staff were wonderful and having the chance to be part of a mission to make positive change in my community was an added bonus.