The smell of change is in the air.

The smell of change is in the air.

INK News has levelled up to inked letters with weekly topics that I’ll be digging into. I created them to be specific enough that I'm not grasping for ideas but general enough that my content will adjust the to the ebb and flow of my business, personal life, and what sparks my interest at the time.

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Email Newsletters, the Unicorn of Marketing

Email Newsletters, the Unicorn of Marketing

What matters more? Content or Design?

In my research and observation, I have been taking note of what other businesses do with their newsletters. They are touted as the ‘unicorn of marketing’. The best tactic for building and connecting with your clients and customers. How they format, what is their messaging strategy and what is it about their subject lines that feel like ‘click bait’ and I just have to open them to read more.

One thing I have noticed are distinct email designs can be categorized into three different camps.

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