Email Newsletters, the Unicorn of Marketing

Email Newsletters, the Unicorn of Marketing

What matters more? Content or Design?

In my research and observation, I have been taking note of what other businesses do with their newsletters. They are touted as the ‘unicorn of marketing’. The best tactic for building and connecting with your clients and customers. How they format, what is their messaging strategy and what is it about their subject lines that feel like ‘click bait’ and I just have to open them to read more.

One thing I have noticed are distinct email designs can be categorized into three different camps.

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