What does GDPR mean to you?

So many abbreviations! When I heard about the new privacy policy coming out of Europe, I was like, yeah, us Canadian’s we got this! With CASL established in over 4 years ago, Canadian businesses have been through the ringer and it did feel like our hands were being tied. The requirement for OPT-INs went so far as to ensure that the person had to give written permission for usage or at the minimum literally typed in their own subscription. Verbal permissions were no longer valid. Toss in the additional requirement to ask people to renew their opt-in every two years was additional work and likely, if not for sure, a reduction in your mailing list.

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