Clarity in business comes from action, not your dreams.

Clarity in business comes from action, not your dreams.

Developing a brand is not a flashy affair. It is a lot of hard work, making mistakes, that add up to long-term success.

One thing I have learned over the years is that when starting a business, you need to focus on what matters and keep things simple. Especially when you are a one-person show. There is an insane expectation we put on ourselves that we need to have all the bells and whistles in place before we can start selling our product or service. Just throw that out the window now!

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