DINOS 2011-12 Marketing Materials

University of Calgary DINOS Recreation and Athletics

For the 2011-12 season I worked with the photographer and marketing department to create a theme for the season. Hunger was the theme. From this main piece the rest of the season promotional marketing pieces are based for consistent branding.

Football season poster. I had the pleasure of working with the photographer, David Moll while taking images of the locker room using a flashlight brush technique. The idea of the poster was to showcase a half-time pose where athletes are in the process of getting ready for a game – looking ‘hungry’ to win.